How to Sell Shopify Products on WordPress (and Any Website)
You’ve built an audience on a WordPress blog, a Squarespace portfolio, or a marketing site — and you want to sell right there, without forcing readers to jump to a separate store. Shopify makes this possible: you can put real Shopify products and checkout on virtually any external website. This guide covers the native way to do it, where it falls short, and how to get a richer storefront experience embedded on your site.
Why sell off your Shopify storefront
Meeting customers where they already are beats making them navigate somewhere new:
- Content that sells. Embed a product right inside the blog post reviewing it.
- Campaign landing pages that convert without extra navigation.
- Existing sites (WordPress, Wix, Squarespace) that you don’t want to rebuild on Shopify.
- Creators and affiliates who want a working checkout on their own pages.
The common thread: you keep Shopify as your commerce backend — inventory, orders, checkout, payments — while the shopping happens on the site your audience already visits.
Option 1: Shopify’s native Buy Button
Shopify’s built-in Buy Button is a free sales channel that generates a JavaScript embed you paste onto any page. Every order syncs back to your Shopify admin.
How to set it up:
- In your Shopify admin, go to Settings → Apps and sales channels, open the Shopify App Store, and add the Buy Button channel.
- Make sure the product is Active and available on the Buy Button channel.
- On the product, choose More actions → Embed on a website (you can embed a single product, a collection, or a standalone cart).
- Copy the generated code and paste it into your WordPress post, page, or template using an HTML/Custom HTML block.
Good to know:
- The Buy Button is included on every Shopify plan — including the $5/month Starter plan. If all you need is checkout on an existing site, that’s the cheapest path.
- It works anywhere you can paste HTML: WordPress, Squarespace, Wix, Webflow, Ghost, and plain HTML pages.
- Important limitation: don’t put Buy Buttons on pages that are already part of your Shopify online store — they can interfere with the native checkout. Buy Buttons are for external sites and blogs.
Where the native Buy Button runs out of road
The Buy Button is great for a handful of embeds. It gets awkward when you want an actual storefront experience on your external site:
- Styling conflicts. Because the embed shares the page, your WordPress theme’s CSS can bleed into the button (or vice versa), making it hard to get a consistent look.
- Limited merchandising. Presenting a curated collection grid, filtering, or a polished multi-product layout is beyond what the basic embed is built for.
- Cart experience. Managing a persistent cart across multiple embedded products on a content-heavy site can feel clunky.
- No real analytics. You see orders in Shopify, but not how the embeds themselves are performing — impressions, clicks, conversion — on the host site.
For a single “Buy now” button under a blog post, none of this matters. For turning a content site into a genuine shopping destination, it does.
Option 2: An embeddable storefront widget
When you want more than a button, an embeddable widget purpose-built for external sites is the better fit. That’s what we built Mify Buy Widget for — embedding shoppable product cards and full collection grids on any external website, with Shopify handling checkout behind the scenes. The differences that matter on a real content site:
- Shadow DOM isolation so the widget renders with perfect CSS isolation — your theme can’t break it, and it can’t break your theme.
- Collection grids, not just single products, so you can merchandise properly.
- A persistent side cart that carries across pages and checks out through Shopify.
- A style editor with theme presets to match your brand without touching code.
- An analytics dashboard tracking impressions, clicks, and conversions — so you can see what’s actually working.
Buy Button vs. embeddable widget: which should you use?
| Native Buy Button | Embeddable widget | |
|---|---|---|
| Cost | Free on all plans | App subscription |
| Best for | A few product embeds | A storefront experience on an external site |
| Styling | Shares page CSS (can conflict) | Isolated (Shadow DOM) |
| Collections | Basic | Grids + merchandising |
| Cart | Basic | Persistent side cart |
| Analytics | Orders only, in Shopify | Impressions, clicks, conversions |
| Setup | Copy/paste embed | Copy/paste embed + style editor |
Frequently asked questions
Do I need a plugin to sell Shopify products on WordPress? No. Both the native Buy Button and embeddable widgets work by pasting a snippet into an HTML block — no dedicated plugin required.
Will orders still go through Shopify? Yes. Checkout, payments, inventory, and orders all stay in Shopify. The embed is just the storefront surface on your external site.
What’s the cheapest way to get Shopify checkout on my site? Shopify’s Starter plan ($5/month) plus the free Buy Button. Step up to a widget when you want isolated styling, collection grids, and analytics.
Can I embed on Squarespace, Wix, or a custom site too? Yes — anything that lets you paste HTML. The approaches here aren’t WordPress-specific.
The takeaway
You don’t have to choose between “sell on Shopify” and “keep my WordPress site.” Shopify’s Buy Button gets checkout onto any page for free, and it’s perfect for occasional product embeds. When you want an external site to feel like a real storefront — isolated styling, collection grids, a proper cart, and analytics — an embeddable widget is the upgrade.
Want to turn your site into a shoppable storefront? Explore Mify Buy Widget.