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Turn on the buyer portal and invite buyers

Updated October 17, 2026

Available on: Starter, Growth, Business

The buyer portal gives your customers their own sign-in to browse your catalog at their company’s agreed prices and place orders themselves.

  • Buyer orders arrive in Shopify as draft orders for you to approve. Buyers never pay in the portal.
  • Buyers can’t change prices or discounts.
  • The company’s assigned rep still earns their usual commission.

Check it’s turned on

The buyer portal is on unless you turned it off.

  1. Open Settings in the app.
  2. Under Buyer self-service portal, make sure Let buyers sign in and order themselves is ticked. If you change it, click Save.

The Buyer self-service portal settings with Let buyers sign in and order themselves ticked and a Save button

When it’s off, the Enable buttons are hidden and nobody can be given new access. Buyers who already have access keep it until you revoke them.

Before you invite a buyer

  • The buyer must be a contact at a company.
  • The company must have an assigned rep. Otherwise you’ll see “Assign a rep to this company first”. See Assign reps to companies.
  • Your plan must include the buyer portal and have room for the company. See Plans and limits compared.

Invite a buyer

From the app: open Companies, open the company, and click Enable next to the contact in the Buyer portal column. A contact who has access shows how many days their link has left, and a Revoke link.

The Buyer portal column on a company page: Enable for one contact, and 70 days left with Revoke for another

From the rep’s portal: the Companies page has a Buyer portal access button that lists the contacts at the rep’s companies.

The rep portal Buyer portal access page, listing contacts with Enable buttons, here under a notice that the plan limit for buyer accounts is reached

  1. The rep opens Buyer portal access and finds the contact.
  2. They click Enable. The portal shows Their login link.
  3. They share it in one of three ways:
    • Email it, which opens the rep’s own email app with a message ready.
    • Copy link.
    • Let the buyer scan the QR code.

The link is the buyer’s sign-in, with no password. Give it only to that contact.

What buyers see

Buyers get their own portal with your catalog at their company’s prices, a cart, Quick Order for pasting a list of SKUs, their Orders and a Help page.

The buyer portal: a catalog at the buyer company prices with search, Quick Order and filters, and a menu with Catalog, Quick Order, Cart, Orders and Help

A link works for 90 days. The rep sees how many days are left next to each buyer. Links expiring soon are listed on the rep’s Buyer portal access page and on your dashboard.

To give a buyer a fresh link, click Send link. Older links keep working until they expire.

To end a buyer’s access, click Revoke. Every link sent to that contact stops working immediately.

A buyer who opens an expired or revoked link sees “This link is no longer valid. Ask your sales rep to send you a new one.”

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